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Sportswear will become market hotspots, new opportunities for digital printing
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Sportswear will become market hotspots, new opportunities for digital printing

  • Categories:Company News
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  • Time of issue:2021-06-24 11:32

(Summary description)Because the epidemic has caused consumers to pay more attention to health, the sportswear market will usher in great development. For example, the sales of sportswear in China last year was US$19.4 billion, and it is expected to increase by 92% in five years; while the sales of sportswear in the United States have reached US$70 billion, and it is predicted to grow at an annual growth rate of 9% in the next five years.

Sportswear will become market hotspots, new opportunities for digital printing

(Summary description)Because the epidemic has caused consumers to pay more attention to health, the sportswear market will usher in great development. For example, the sales of sportswear in China last year was US$19.4 billion, and it is expected to increase by 92% in five years; while the sales of sportswear in the United States have reached US$70 billion, and it is predicted to grow at an annual growth rate of 9% in the next five years.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2021-06-24 11:32
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The report shows that in the United States, where the epidemic situation is relatively difficult, 59% of the respondents were still apprehensive about the development of the epidemic by the end of last year. However, more than half of the respondents predicted that the epidemic would gradually end from October this year to October 2022. Back to normal. Consumers who work and live at home for a long time are eagerly looking forward to activities such as visiting friends, vacationing, and dining out. 66% of consumers plan to buy new clothes to meet their social needs. This is good news for the apparel industry.

 

In the United States, in 2019, it is predicted that the penetration rate of e-commerce will reach 24% in 2024, but by July 2020, the share of online sales has reached 33%. In addition, the epidemic has caused a fundamental change in consumer shopping patterns, and online sales have grown rapidly, of which 31% came from consumers who did online shopping for the first time. Thus, even if the epidemic is completely over, the online and offline shopping model will be fixed and become normal.

 

Last year, China's clothing sales increased by about 8% yearly to 298 billion US dollars. It has surpassed the United States to become the world's largest clothing retailer. At the same time, it is expected to increase by 47% in the next five years.

 

 

Sportswear and functional clothing will become a new hot spot in the market

 

Because the epidemic has caused consumers to pay more attention to health, the sportswear market will usher in great development. For example, the sales of sportswear in China last year was US$19.4 billion, and it is expected to increase by 92% in five years; while the sales of sportswear in the United States have reached US$70 billion, and it is predicted to grow at an annual growth rate of 9% in the next five years.

Under the epidemic situation, people are paying more attention to their physical and mental health. Respectively, 54% and 52% of the respondents tried to improve their health through exercise and outdoor activities. In addition, 39% of consumers bought sportswear recently, and about half of them wear sportswear and participate in sports activities.

 

Sports clothing sales mainly include sportswear, outdoor clothing, and clothing with sports elements. Because only half of the consumers wear sportswear during exercise, 38% of the population mix sportswear and non-sportswear. In the US market, clothing with sports elements accounts for about 38%. Therefore, clothing with sports elements is also included in sports clothing.

 

Nowadays, sublimation technology is increasingly used in the production of sportswear. Sublimation is a great process that allows for vibrant, full color, all-over prints that are exceptionally durable. Naturally the magic of the process lies in the printing technology. With designs infused directly onto the fabric, they become a part of the fabric itself. All of the design elements including the team logo, colors, and numbers become a part of the fabric in sublimation as opposed to other processes like embroidery, where they're "sewn" onto the surface. So, there's no scope for the colors or logos to peel off or fade in sublimated jerseys.

 

 

In addition to fabrics for good sportswear, high-quality tacky sublimation paper and sublimation ink are indispensable in his production process. The coating on the paper is very thick. When transferring, the paper and the fabric stick together, and you have to tear them by hand to separate them. But based on the high quality of our tacky sublimation paper, there will be no ghosting during transfer, the pattern will not shift, and the transfer rate is very high. But based on the high quality of our tacky sublimation paper, there will be no ghosting during transfer, the pattern will not shift, and the transfer rate is very high. Coupled with our sublimation ink, the transferred pattern is bright and colorful. 

 

Therefore, it is more necessary for investors to conform to the market and form a business model that directly faces consumers. At the same time, it has the sensitivity of planning and budget to improve production efficiency and quality to quickly respond to changes in the market environment, and digital printing will welcome new opportunities.

 


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