Hanrun Launches New UV Printing Brand – Hanrun Print

At Hanrun, our journey began with a clear focus: sublimation transfer paper.
For years, the Hanrun Paper name has stood for high quality, reliability, and deep expertise in sublimation technology. It remains our core business, and we continue to lead in this field.

As we’ve grown, so have our capabilities. We have expanded into digital printing equipment and related consumables, including UV printers and specialized inks—enabling us to serve a much broader range of printing applications.

With this evolution came a strategic realization: a single brand can no longer fully represent who we are.
While Hanrun Paper is strong in its domain, it does not fully reflect our advancements in UV printing technology or clearly communicate our expertise in this specialized segment. To support long-term growth and clarity, a multi-brand strategy became essential.

That’s why we are proud to introduce Hanrun Print — a newly registered, independent brand dedicated exclusively to our UV printing business.

What Hanrun Print Stands For

Focus
All UV-related innovation, resources, and expertise are consolidated under one dedicated brand.

Clarity
Customers in the UV segment now have a brand that directly aligns with their applications and needs.

Proven Quality
Hanrun Print inherits the same engineering standards, quality control systems, and customer-first philosophy that have earned Hanrun Paper its trusted reputation.

What This Means for You

Your existing partnership with Hanrun Paper remains unchanged.
Orders, support, and points of contact will continue as usual.

For UV printers and related solutions, you will now see the Hanrun Print identity—a new symbol of specialization and expertise.

This is more than a logo change. It is a deliberate step to better serve our customers, reduce brand ambiguity, and create clearer focus across different technologies.

We invite you to discover Hanrun Print — a brand built on years of printing expertise, designed for the future of UV printing.