Rapid growth, the digital age of textile printing is approaching

Hanrun's "Quarterly Tracking Report on China's Industrial Printer Market for the First Quarter of 2021" shows that in the first quarter of 2021, digital printing equipment in the Chinese market (digital printing equipment defined by Hanrun is a digital printing equipment with a production capacity of more than 200mt/hour, and the technology includes thermal transfer (And digital direct injection) shipments reached 270 units, a year-on-year increase of 196.7%; the sales amount exceeded 250 million yuan, a year-on-year increase of 159.3%.
Hanrun believes that the sluggish shipments in the first quarter of 2020 due to the negative impact of the epidemic has become one of the main reasons for the sharp year-on-year growth in the first quarter of 2021. Thanks to the effective control of the epidemic by the Chinese government, consumer activities and industrial production gradually returned to normal after the epidemic, which laid a stable market foundation for the rapid recovery of digital printing equipment shipments.

In addition, even compared with the first quarter of 2019, which was not affected by the epidemic, the growth rate in the first quarter of 2021 is still close to 50%. Due to the global pandemic of the epidemic, the delivery of textile printing orders originally produced in Southeast Asian countries has been delayed or unable to be delivered. Compared with overseas countries, because China resumed industrial production at an earlier stage, a large number of similar orders were transferred to China for production and delivery. On the other hand, since consumer activities have basically returned to normal in the second half of 2020, manufacturers have been actively purchasing equipment from the end of 2020 to respond to the first outbreak of spring clothing demand after the epidemic. These two aspects of printing demand became the main reason why the shipment of digital printing equipment in the first quarter exceeded the level before the epidemic.
From the perspective of shipment volume and shipment value, domestic manufacturers accounted for more than 90% in the first quarter of 2020, which means that the growth of domestic manufacturers' equipment shipments has become the main driving force for the rapid recovery of the digital printing market.

Hanrun believes that the digital textile printing equipment market will show the following trends in the future:

1. The market share of foreign brands grows
The advent of the epidemic has reduced the liquidity of most investors and weakened investment confidence to a certain extent, and the uncertainty of the economic environment has caused more equipment purchasers to take a wait-and-see attitude when purchasing equipment. After the epidemic, manufacturers’ investment confidence in equipment is still at a stage of recovery from low to high. This has enabled the recovery and growth of market demand to first drive the rapid recovery of domestic equipment with relatively low purchase costs.
For foreign equipment with relatively high prices, although we have not seen rapid growth in equipment shipments in the short term, we have seen an increase in the consumption of user consumables, which means that the increase in order demand has still been transmitted to foreign equipment users. Production processes. Hanrun predicts that with the continuous growth of investment confidence, the order demand for textile printing will gradually be transmitted to the equipment shipments of foreign manufacturers in the near future, and the market share of foreign brands will gradually increase.

⒉Accelerating the digitalization process of textile printing industry
In recent years, due to the existence of online advertising, the demand for offline print advertising has gradually declined, and the degree of homogeneity of printing equipment has been high, which has compressed the profit margins of advertising and logo printing equipment manufacturers, causing some of these manufacturers to focus on their business. Moved to the field of digital textile printing. Hanrun believes that the increase in the number of domestic digital printing equipment manufacturers will play a positive role in the digitalization of the printing industry.

In addition, the government released the "Industrial Internet Innovation Development Action Plan (2021-2023)" this year, and put forward specific quantitative targets in the plan, which means that the government is still continuing to promote the development of the Industrial Internet. For the textile industry, there are already many digital textile cloud platform companies that have been recognized by the capital market, and have launched a cloud platform that can realize the functions of production equipment information collection, intelligent production scheduling, etc., to achieve the entire industry chain to share textile production resources and improve production The purpose of efficiency and cost reduction. The advancement of intelligence in the textile industry will inevitably force the popularization and integration of digital printing equipment, which will greatly promote the process of replacing traditional printing equipment with digital printing equipment.

Jubie, a senior analyst of Hanrun Printing Research Department, believes that from the data point of view, the digital printing industry has gradually got rid of the negative impact of the epidemic, and the strong demand for printing orders will continue to promote the growth of domestic and foreign brand equipment shipments. From the perspective of policy and funding, the government's promotion of the industrial Internet and capital market injection will continue to promote the digital transformation of the digital printing market, which will force the popularization and integration of digital printing equipment, and further promote the market scale of digital printing equipment increase.

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